The key to the Guide's efficiency is found in two indexes. One is an "Alphabetic Index to All Media," and the other is an index of "Major Communities and the Media Serving Them." The major communities index names more than 900 communities along with the print and cable TV media serving them. And then it does it all over again by ZIP code.

The Greater Philadelphia Media Guide provides accurate, detailed information on more than 650 newspapers, magazines, broadcast stations, wire services, cable television systems, and other media. Up to 30 key facts are provided for each media outlet listed in the Guide.

Here's a sample of the detailed kind of information given: date founded, name of publishing company, address of publishing company, address of editorial offices, telephone numbers, fax numbers, internet and e-mail addresses, names and titles of key personnel, frequency of publication, day published, circulation per issue, method by which circulation is verified, year of verification, area in which publication is circulated (usually community names or north, south, east, west street boundries, plus ZIPs), editorial copy deadline, advertising copy deadline, page size, average number of pages per issue, description of the publication, special editions and their publication dates, special supplements and their publication dates, dates on which not published, advertising rate, cost of the publication per copy, cost of the publication per year, and representative for national advertising.

From edition to edition, several thousand factual changes of prime significance are made to update information in the Guide.

Let the Guide speak for itself through the sample pages.